Vector³ created the Inshop tool to identify consumer insights.

Inshop combines up to 5 investigative approaches bringing together data on consumer motivation, perceptions associated with brands, products, services, and stores.

Inshop is an intelligent tool used to design strategies and guide actions in marketing, sales, and communication.

  • Investigative approach with consumers
  • Investigative approach with salespeople
  • Shopping experience simulation
  • Store Observation
  • Probing with influencers